Mass bal­ance approach — green wash­ing or dri­ver for green transformation?

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The Insti­tut Bauen und Umwelt e.V. dis­cuss­es the mass bal­ance approach at the 4th Life Cycle Inno­va­tion Con­fer­ence 2024

The Insti­tut Bauen und Umwelt e.V. (IBU) is active­ly com­mit­ted to eco­log­i­cal trans­paren­cy and sus­tain­abil­i­ty in the con­struc­tion indus­try and is bring­ing these top­ics into focus at the 4th Life Cycle Inno­va­tion Con­fer­ence 2024 (LCIC). The con­tro­ver­sial mass bal­ance approach — an ana­lyt­i­cal tool for mon­i­tor­ing and con­trol­ling mate­r­i­al flows in the pro­duc­tion process — will be exam­ined in detail as part of a pan­el on July 5th from 11:00 to 12:00 am. 

Flo­ri­an Pronold, Man­ag­ing Direc­tor of the IBU, will mod­er­ate the pan­el and will also intro­duce the asso­ci­a­tion and its activ­i­ties. Ste­fan Zwerenz, Head of the Ver­i­fi­ca­tion Depart­ment at IBU, will con­tribute his exper­tise. Dr. Chris­t­ian Krüger from BASF, a prac­ti­cal expert from the chem­i­cal indus­try, will sup­ple­ment the the­o­ret­i­cal per­spec­tive with prac­ti­cal insights.

The aim of the pan­el is to gain a future-ori­ent­ed per­spec­tive on the chal­lenges and pos­si­ble solu­tions of the allo­ca­tion approach and to high­light a con­crete appli­ca­tion exam­ple from the chem­i­cal indus­try. The focus will be on the con­sid­er­a­tion of the mass bal­ance approach to pro­mote trans­paren­cy, resource effi­cien­cy and the long-term trans­for­ma­tion of the econ­o­my towards greater envi­ron­men­tal protection.

Par­tic­u­lar atten­tion will also be paid to the risks of green­wash­ing in order to pro­mote an open dis­course on the con­tri­bu­tion of the mass bal­ance approach to achiev­ing glob­al sus­tain­abil­i­ty goals. The exchange is intend­ed to stim­u­late dis­cus­sion between the experts and pro­vide new impetus.

It is a hybrid event and will be held in English.