{"id":21421,"date":"2024-09-05T09:01:26","date_gmt":"2024-09-05T07:01:26","guid":{"rendered":"https:\/\/ibu-epd.com\/veranstaltung\/transparente-nachhaltigkeitskommunikation-einfuehrung-des-neuen-product-carbon-footprints-pcf\/"},"modified":"2024-09-05T11:09:32","modified_gmt":"2024-09-05T09:09:32","slug":"product-carbon-footprint","status":"publish","type":"tribe_events","link":"https:\/\/ibu-epd.com\/en\/veranstaltung\/product-carbon-footprint\/","title":{"rendered":"Transparent sustainability communication: introduction of the new Product Carbon Footprint (PCF)"},"content":{"rendered":"<p>At a time when credible sustainability communication is becoming increasingly important, the <a href=\"https:\/\/ibu-epd.com\/en\/epd-programme\/product-carbon-footprint\/\">Product Carbon Footprint (PCF)<\/a> offers a reliable and comprehensible method of communicating the carbon footprint of your products.<\/p>\n<p>The principle remains the same: Anyone who advertises with environmental claims must be able to substantiate them credibly. Your Environmental Product Declaration (EPD) forms a valuable and reliable basis for this. Based on the EPDs already reviewed by the IBU, the PCF presents the total greenhouse gas emissions in CO\u2082 equivalents that occur during the life cycle of a product.<\/p>\n<p>Florian Pronold (Managing Director) and Anita Kietzmann (Head of Public Relations and Member Services) present the new service and explain it in this online session:<\/p>\n<ul>\n<li>The benefits of the PCF for your company.<\/li>\n<li>Requirements for the creation of the PCF at the IBU.<\/li>\n<li>Important aspects for credible communication with environmental data.<\/li>\n<li>An outlook on the increasing importance of credible, independently verified environmental claims (keyword: Green Claims Directive, CPR etc.).<\/li>\n<li>Open Q&amp;A session.<\/li>\n<\/ul>\n<p>We are convinced that we can provide excellent added value through the already verified EPD data and provide a valuable communication tool with the PCF according to ISO 14067.<\/p>\n<p>Participation is free of charge &#8211; we look forward to seeing you.<\/p>\n<p>The webinar language is German.<\/p>\n<p>The webinar will not be recorded.<\/p>\n<p>Participants will receive the presentation afterwards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a time when credible sustainability communication is becoming increasingly important, the Product Carbon Footprint (PCF) offers a reliable and comprehensible method of communicating the carbon footprint of your products. The principle remains the same: Anyone who advertises with environmental claims must be able to substantiate them credibly. Your Environmental Product Declaration (EPD) forms a valuable and reliable basis for this. Based on the EPDs already reviewed by the IBU, the PCF presents the total greenhouse gas emissions in CO\u2082 equivalents that occur during the life cycle of a product. Florian Pronold (Managing Director) and Anita Kietzmann (Head of Public Relations and Member Services) present the new service and explain it in this online session: The benefits of the PCF for your company. Requirements for the creation of the PCF at the IBU. Important aspects for credible communication with environmental data. An outlook on the increasing importance of credible, independently verified environmental claims (keyword: Green Claims Directive, CPR etc.). Open Q&amp;A session. We are convinced that we can provide excellent added value through the already verified EPD data and provide a valuable communication tool with the PCF according to ISO 14067. Participation is free of charge &#8211; we look forward to seeing you. The webinar language is German. The webinar will not be recorded. Participants will receive the presentation afterwards.<\/p>\n","protected":false},"author":1,"featured_media":21424,"template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ngg_post_thumbnail":0,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[2055],"class_list":["post-21421","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-webinar-en","cat_webinar-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transparent sustainability communication: introduction of the new Product Carbon Footprint (PCF) | IBU<\/title>\n<meta name=\"description\" content=\"We offer an online session to introduce you to our new product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibu-epd.com\/en\/veranstaltung\/product-carbon-footprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparent sustainability communication: introduction of the new Product Carbon Footprint (PCF) | IBU\" \/>\n<meta property=\"og:description\" content=\"We offer an online session to introduce you to our new product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ibu-epd.com\/en\/veranstaltung\/product-carbon-footprint\/\" \/>\n<meta property=\"og:site_name\" content=\"Institut Bauen und Umwelt e.V.\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T09:09:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ibu-epd.com\/wp-content\/uploads\/2024\/09\/Website_Banner_EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IBU_EPD\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/\",\"url\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/\",\"name\":\"Transparent sustainability communication: introduction of the new Product Carbon Footprint (PCF) | IBU\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ibu-epd.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Website_Banner_EN.jpg\",\"datePublished\":\"2024-09-05T07:01:26+00:00\",\"dateModified\":\"2024-09-05T09:09:32+00:00\",\"description\":\"We offer an online session to introduce you to our new product.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ibu-epd.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Website_Banner_EN.jpg\",\"contentUrl\":\"https:\\\/\\\/ibu-epd.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Website_Banner_EN.jpg\",\"width\":900,\"height\":450,\"caption\":\"Advertising Product Carbon Footprint\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltung\\\/product-carbon-footprint\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/veranstaltungen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Transparent sustainability communication: introduction of the new Product Carbon Footprint (PCF)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/ibu-epd.com\\\/en\\\/\",\"name\":\"IBU - Institut Bauen und Umwelt e.V.\",\"description\":\"Das Detail im Fokus. 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